Sustainable promotional products have long been a great way to showcase your company. And as consumer preferences change in favor of more environmentally friendly solutions, they will only succeed in giving your company the strongest marketing force possible. This article is an overview of some of our favorite eco-friendly and sustainable promotional products.
What Are Promotional Items That Are Environmentally Friendly?
Items decorated with a brand or message with the intention of distribution for marketing objectives, such as during a corporate event, trade exhibition, or conference, are known as environmentally friendly promotional products. These goods must possess “Eco” qualities, such as using recycled materials, reducing their carbon footprint, being reusable, using sustainable materials, etc.
Reusable straws, shopping bags, water bottles, coffee cups, eco pens, recycled notebooks, and reusable cutlery are a few of the more well-liked green promotional items.
THINGS TO LOOK FOR IN YOUR SUSTAINABLE PROMOTIONAL PRODUCTS
There are many elements to take into account while shopping for sustainable promotional products, but to make things easier, we’re going to divide them into three pillars that are simple to find and can help you make a decision.
Biodegradable sustainable promotional products
When promotional products are referred to as biodegradable, it suggests that they can be broken down by water, bacteria, or other processes. Unlike useless materials, these products decompose organically after being disposed away and disappear quickly.
Organic and Sustainable Promotional Products
Organic products are manufactured from organically obtained materials and substances, which means that they have undergone little processing or sourcing, reducing their overall environmental effect. Sustainable promotional products are made in a way that is easy to regenerate and offers social, economic, and environmental advantages. Bamboo, for instance, is a strong, resilient, and easily regenerable fiber that helps farmers earn money while also promoting environmental protection.
Reusable
Effective custom promotional products are those that can be reused repeatedly while minimizing waste. Sustainable promotional products that take the place of single-use items are thought to be more effective and environmentally friendly.
LIST OF SUSTAINABLE PROMOTIONAL PRODUCTS
Green bags
Reusable bags are a mainstay on the Australian market as a result of the absence of plastic bags from the checkout in many supermarkets and large retailers. From the perspective of a promotional product, a branded eco bag enables you to integrate your brand into the real world and possibly into the user’s daily life. For a range of uses, including as supermarket bags, we provide a selection of eco-friendly bags. Jute and hemp are among the materials we provide.
Reusable cups
The Australian market has seen a rise in the popularity of reusable coffee cups. Australia has switched to reusable alternatives as a result of numerous exposés demonstrating the harm that disposable coffee cups do to the environment over the years. These coffee cups might be made from a variety of environmentally friendly materials, including wheat straw and other biodegradable materials. For a greater return on your marketing investment, reusable custom promotional products like these guarantee that your logo is viewed numerous times.
Reusable drinking bottles
One of the most well-liked promotional products on the market that is also eco-friendly are reusable drinking bottles! Branded reusable drink bottles allow you to improve your brand’s impressions because they are used frequently, perfectly aligning with the reusable pillar. Higher quality is, however, what the market is asking. According to our expertise, providing a premium water bottle with insulation and a vacuum seal ensures that your promotional bottle becomes their “favorite” and is used repeatedly.
BENEFITS OF SUSTAINABLE PROMOTIONAL PRODUCTS
More exposure for your brand!
Most environmentally friendly goods are made to be reused. This not only replaces single-use alternatives and lessens waste production, but it also improves the return on investment (ROI) for your marketing dollar because you will get more impressions for a one-time investment. Top advertisers frequently point to promotional products as an efficient marketing avenue.
Positive effects on the environment for all
Everyone is accountable for their individual contribution to the planet’s and its ecosystems’ health. Everyone gains when you take action to protect the environment and choose better alternatives, not just your clients or employees.
Establishes your company’s environmental ethics
Giving out sustainable promotional products will make you feel good, and your clients and customers will feel the same. Eco-friendly alternatives are increasingly in demand. As seen above, the majority of consumers, driven by Millennials, favor businesses that share their values in terms of ethics. You can promote this and create favorable PR for your business by picking products that are regarded as sustainable.
A greater chance of being positively received by your target market
Eco-friendly products command a higher price, but consumers are also more likely to value them when they receive them. According to the psychology of reciprocity, this will then increase the likelihood that they do business with your company once more in the future. A win-win situation and a great way to forge a long-lasting relationship with your clients.
Extended useful life
The majority of durable products have a long functional life. An illustration of this is BPA-free stainless-steel drink bottles, which can easily last over 12 years before being recycled. In addition to lowering the use of plastic, this gives you a tremendous amount of impressions and an unbeatable ROI when compared to other forms of advertising. You want a promotional product you invest in to be dependable and effective so that your message is remembered for the longest period of time.
What Constitutes a Sustainable or Eco-Friendly Promotional Product?
If a promotional item possesses several of the qualities listed below, it is considered sustainable:
- Made from recycled materials
- Came from renewable resources
- Plastic free
- Reusable
- Energy Efficient
- Biodegradable
- Recyclable
- Organic